Nigeria’s unique political campaigns, by Tonnie Iredia.
The expectation was that every country would endeavour to become a communicating nation.
Not many have successfully embraced the appeal till today because everyone has adopted a haphazard […] The post Nigeria’s unique political campaigns, by Tonnie Iredia appeared first on Vanguard News .
To strengthen the growing trend of dialogue over disputes and wars, the United Nations Scientific and Cultural Organization (UNESCO) declared the 1970s as the decade of communication.
Government, societal institutions and the general public have continued to relate with themselves and one another through the ‘transmission model’ which sees communication not as an exchange of ideas but as the mere transmission of messages with or without a purpose. In other words, once a message is transmitted, it does not matter whether the receiver understands it or not. The unavoidable consequence of the approach is that communication has largely remained ineffective. The commonest of the phenomenon is the communication that is often swallowed by noise.
MSEApp News is publishing an original rewrite of this tip for readers, based on reporting associated with Vanguard Columns.