MultiChoice Group Welcomes NBC Directive on Content Rights, Retransmission.
The directive reinforces a fundamental principle of broadcasting that access to another operator’s signal does not confer the right to retransmit or commercially redistribute its content.
It makes clear that operators must obtain the necessary rights and authorisations before retransmitting protected content, and that unauthorised retransmission constitutes a violation of intellectual property rights.
Welcoming the directive, Kemi Omotosho, CEO of MultiChoice Nigeria, said the NBC’s clarification was an important step towards protecting content creators and rights-holders, while establishing a more orderly and sustainable broadcasting market.
“The Group welcomes the NBC’s efforts to provide greater clarity on content rights and retransmission rules in Nigeria. This clarification is an important step towards strengthening the protection of creators and rights-holders and fostering a well-structured and sustainable audiovisual market. “A clear and predictable regulatory framework benefits the entire creative ecosystem, supporting investment in local content and creating long-term value for creators, rights-holders, operators and audiences alike,” Omotosho said. The directive provides important regulatory guidance to the broadcasting industry and reinforces the need to respect intellectual property rights, promote fair competition and maintain a level playing field for legitimate operators.
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