Moonshot 2026: ‘Africa must move from content creation to value capture’ — Tech leader Juliet Ehimuan.
The post Moonshot 2026: ‘Africa must move from content creation to value capture’ — Tech leader Juliet Ehimuan appeared first on Vanguard News .
By Efosa Taiwo Juliet Ehimuan, founder of Beyond Limits and former Director of Google West Africa, has urged African creatives and technology entrepreneurs to move beyond content creation to building sustainable businesses that own intellectual property and capture value from their work.
Ehimuan made the call while speaking on artificial intelligence (AI) and the future of African creativity at Moonshot 2026 during a keynote speech on Thursday.
She said Africa’s creative economy remained underdeveloped, stressing the need to turn the continent’s creative talent into commercially viable enterprises capable of generating greater economic value. “Our creative economy is still less than 2% of GDP,” she said, highlighting the need for a shift from producing content to building businesses around it. According to her, African creators must focus on owning the intellectual property behind their work and exploring different ways to commercialise it. “We need to move from content creation to value capture.
MSEApp News is publishing an original rewrite of this tip for readers, based on reporting associated with Vanguard.