Inside the Story of Martell’s Afrobeats Limited Edition XO with Davido and Prince Gyasi.
For its latest limited edition, Maison Martell has brought together Nigerian music superstar Davido and Ghanaian visual artist Prince Gyasi to create a new expression of its […] The post Inside the Story of Martell’s Afrobeats Limited Edition XO with Davido and Prince Gyasi appeared first on BellaNaija - Showcasing Africa to the world.
There’s something special about a collaboration that brings together music and visual art, particularly when both creatives have spent years helping African culture reach audiences around the world.
The Martell Afrobeats Limited Edition XO will be unveiled in Nigeria on November 6, following the collection’s global launch in New York on October 28.
At the heart of the collaboration is Prince Gyasi’s distinctive artistic language. Known for his vibrant colours and imaginative compositions, Gyasi has created an original artwork of Davido that features on the limited-edition bottle and presentation box. The design draws inspiration from the landscapes of West Africa, bringing together Martell’s iconic blue with shades of amber and gold. The blue reflects the rhythmic flow of the ocean, while the golden tones evoke sunlit sands and the warmth of African sunsets.
MSEApp News is publishing an original rewrite of this tip for readers, based on reporting associated with BellaNaija.