From Talking Drums to Tourism Diplomacy: How Nigeria Captured Attention at WTM London 2026.
For three exciting days, Nigeria brought its rhythm, culture, hospitality and entrepreneurial spirit to the global stage at World Travel […] The post From Talking Drums to Tourism Diplomacy: How Nigeria Captured Attention at WTM London 2026 appeared first on BellaNaija - Showcasing Africa to the world.
With NTDA leading the national delegation, NTT Global Destinations mobilising international partnerships and diaspora networks, and NANTA representing Nigeria’s private tourism sector, the Nigeria Pavilion became a vibrant celebration of culture, community and tourism opportunities.
Led by the Nigerian Tourism Development Authority (NTDA), under its Director General, Dr Olayiwola Awakan, the Nigeria Pavilion welcomed international visitors, tourism professionals, Nigerians and Africans living in the United Kingdom, and industry stakeholders who travelled from Nigeria.
Supporting the national showcase was NTT Global Destinations (NGD), NTDA’s Strategic and Pavilion Implementation Partner, responsible for coordinating the exhibition’s planning, stakeholder engagement, international liaison and delivery. Together with the National Association of Nigeria Travel Agencies (NANTA) and diaspora media partners, Nigeria created an experience that extended beyond destination marketing. Day One: Nigeria Arrives in Colour and Rhythm The opening day brought the Nigeria Pavilion to life with traditional talking drums, cultural performances, networking and opportunities for visitors to experience Nigeria’s creative identity. From the energetic rhythms to conversations about Nigeria’s tourism offering, the pavilion quickly became a gathering point for visitors interested in discovering more about the country.
MSEApp News is publishing an original rewrite of this tip for readers, based on reporting associated with BellaNaija.